Whether you're looking for helpful hints or suggestions, you've come to the right place. Our Tips & Tricks section has everything you need to master printing technology.
1. Type of paper
There are many different types of paper available for printing. Each has special characteristics that will determine the effect and quality of the finish product. Usually you should consider the weight, color and finish. The most commonly used are Bond and Cover paper with a opaque or gloss finish. It is always good to ask your printer for more options and details according to your needs.
2. Does the job require bleed?
By bleed we mean does the printing goes all the way to the margins. If you are working with your own graphic designer always remind him/her to leave bleeds, if you want them, that way the file is prepped for printing. If not, the graphic designer at your printers will always ask if the file needs bleed. In case it does, he will set it up.
3. Fullcolor Vs Exact Pantone colors
Fullcolor involves the CMYK (Cyan-Magenta-Yellow-blacK) process. This means that colors will be blended together to create the perfect color palette for your artwork. Exact Pantone colors refer to a specific color number or name to work with. Usually adding Pantone colors involves more costs, but the upside is you get exactly what you asked for. There is also a third option, if you wish for a personalized color your printer will mix and create one just for you at an extra cost.
1. Copying or Printing
If you are looking for a quick and low cost way to get things done copying would be an option for you. This is only as long as it is done in black and white. If on the other hand your project is in colors and requires perfection, printing tends to offer better results. With printing, color doesn’t fade and the result is always the same.
2. Digital vs. Offset
New modern advances digital printing is taking over the industry. It produces faster and with no ink setting time. However, offset is not done yet. A higher quality yielding product will always be offset because it offers precision in every sheet as well as artistry in every plate with a lower cost for large quantities.
3. Types of Binding
There are different types of binding and each will accommodate to your project and budget. Among them are perfect binding, saddle stitching and coiled binding. Perfect binding is usually recommended for formal long lasting document such as magazines and books, while saddle stick is used more frequently for pamphlets and booklets, which involve fewer pages. Coiled bound on the other hand is usually used in a more informal setting for all of the above options and more.
1. Low resolution
It’s very common for a fist timer in high quality printing to send the artwork file to its printer in a low resolution. The resolution will affect how the image will look. Resolution is how close are each trace that from the image (measured in pixels) while neatness is how detailed the trace is. Together they will determine if the image looks blurry or jagged. For printing the best resolution should be at least 300 resolutions DPI. Make sure your file is save this way to obtain the best results possible.
2. Dos and Don’ts of file saving
Sometime we create files and artwork under a type of file that is readily available to us in our office tools but is not compatible or in good quality for the task in hand, printing. For printing please DO save your file as an Adobe PDF, PDS, VECTOR or INDESIGN; DON’T save them as GIFs. The first set of options is easily usable by your printer’s graphic designers and yield high quality whereas the last one is unmodifiable. If you don’t have any off the more favorable options a Jpeg or TIFF file could be use, as long as it is save in the correct resolution.